SOUTH AFRICA [James Campbell] What is it with the new trend towards stupidly euphemistic and self-aggrandising job titles? Life is just loaded with ironies. And if memory serves it was Alanis Morissette who sang all about this on the track Ironic. Remember, the one where she carries on about flies on her Chardonnay and rain on her wedding day, and so forth? |
SOUTH AFRICA [James Campbell] Arguably no other industry has been as impacted by the rise of the Internet as the music industry. And, as record companies have so ably demonstrated, change can't be fought; it has to be adapted to. Read on to find out how the music industry has gaffed and why it's important for them to start getting it right. |
SOUTH AFRICA [James Campbell] Devising a strategy of any kind, let alone a strategy for the Web, in today's world is an ever-increasing challenge. The rapid pace of change not only in the technological arena, but also in the legal, social and economic environments, can render strategies redundant before they've even passed the conceptualisation stage of development. |
SOUTH AFRICA [James Campbell] Search engines are an Internet institution. It feels like they've been around forever. But despite their status, many people are still unconvinced of their importance: one of the most effective and inexpensive marketing mediums. Search engines, if utilised correctly can send you a stream of high-quality prospective clients. |
SOUTH AFRICA [James Campbell] Two recent separate studies have shown some interesting phenomena. Firstly, it has been estimated that the average white-collar worker receives upwards of 40 emails per day. Secondly, Jupiter Media Metrix recently reported that people spend 60 percent of their time online using the products and services of 14 companies (50 percent of time is spent with just four – AOL, Microsoft, Napster and Yahoo), whereas two years ago, it was 110 companies that shared 60 percent of time. |
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