Bonnie Ramaila has extensive experience in marketing, advertising, PR, research, branding, and media and communications across government, public entities and the private sector. She is one of the few women marketing and communication specialists with solid and vast experience in these fields and across the three sectors. She currently works in The Presidency as a communications director in the Performance Monitoring and Evaluation unit. She writes in her personal capacity. Contact her at .
Bonnie Ramaila currently works in The Presidency as a communications director in the Performance Monitoring and Evaluation unit.
She used to be director of corporate communications at The Communications Firm (TCF), a PR and communications agency based in Bryanston, Johannesburg.
Bonnie spent her early working years in reputable public relations and advertising agencies such as Gillian Gamsy International (GGi), The Agency, Herdbuoys McCann Erickson and Hunt Lascaris. After almost 10 years in the industry, she later joined Government Communications (GCIS) in the marketing division, where she was responsible for marketing government campaigns such as Water Week, Arbour Week, Arrive Alive and the State of the Nation Address.
She later worked for the Council for the Built Environment in Pretoria as head of communications and stakeholder relations, before she was headhunted to join TFC.
Bonnie's core expertise is in branding, developing communication strategies, PR, media, advertising, marketing and communications. During her stint in government and the private sector, she performed work for diverse clients such as the national departments of transport, housing, water affairs, energy, the Public Administration Leadership and Management Academy and The Presidency. She also worked closely on the Tiger Brands, Telkom, Eskom and SABC accounts.
Bonnie's love for the creative arts has seen her volunteer to raise funds for the Johannesburg National Youth Theatre in her spare time, where youth from different backgrounds get a chance to be taught and exposed to stage acting in various popular kids production such as Beauty and the best, Pipi Longstalking, Jungle stories etc.
She is a former member of the MAPPSETA -Advertising Chamber.
[Bonnie Ramaila] I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.
[Bonnie Ramaila] I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)
[Bonnie Ramaila] While watching the recent International Association of Athletics Federations (IAAF) World Championships (held in Daegu, South Korea) on TV, I critically observed that most athletes' T-shirts, especially those from Europe and Asia, proudly displayed the names of their countries with big, bold letters. However, I struggled to read our country's name on the shirts of Caster Semenya and Lucky Mohale, even when the cameras zoomed in on them.
[Bonnie Ramaila] I have this warm fuzzy feeling after seeing and reading through a very cleverly executed Virgin Mobile 'Stay Connected for Longer' print ad in the Sandton Chronicle of 24 August 2011, on page 27.
[Bonnie Ramaila] In my advertising days I have been exposed to a considerable number of concepts: some were mundane, some not-so-bad and some never saw the light of day past the creative department. Lately, I have observed a handful of the same creative ideas on TV, which have been tweaked here and there to suit the 'concept', with the hope that the message or objective will be achieved. [video]
[Bonnie Ramaila] Recently, I stumbled across television adverts promoting two or three SABC radio stations and I must admit that I was impressed with the public broadcaster for moving with the times and keeping up with the changes in our social environment. But the first thing that crossed my mind was that although this was an interesting and different execution, to me, something important was lacking.
[Bonnie Ramaila] It's not very often that I become impressed with TV adverts because I am too critical. But, I must say, for the first time in a very long time there is an advert that communicates the multiple intricacies of a brand and its products, its blueprint, objectives, uses, benefits, single-minded proposition, the mission and vision of the company and its product. And that is the PPC Cement ad. [video]
[Bonnie Ramaila] It took me a while to make up my mind about Vodacom's 'Surf for Free' ads - it wasn't until I read a 'gossip and chart' report received via some SMS info service, to which my cellphone-geek daughter subscribed me. I don't normally pay attention to the gossip bit, but it turns out that I share the same sentiments as Sir Elton John, but regarding our ad industry lately. [video]