Franklin Ozekhome is a strategic planner, trendspotter and student of culture and brands. He is the chief strategy officer at Identiture, a New York-based sensory branding and future design firm that offers business intelligence, strategic planning and sensory mapping services to small businesses. Follow his rants on Twitter @donniefranklin or contact him at www.franklinozekhome.com.
Franklin Ozekhome is a strategic planner, trendspotter and student of culture and brands. He is the chief strategy officer at Identiture, a New York-based sensory branding and future design firm that offers business intelligence, strategic planning and sensory mapping services to small businesses. A leading authority and keynote speaker on brand marketing, consumer trends, and Nigerian marketnomics, he was recently nominated by The Future Awards as 2010 Business Professional of the Year. Ozekhome previously held senior roles at InsightGrey and McCann Erickson, and has spent over a decade advising leading companies and brands. Follow his rants on Twitter @donniefranklin and @tantrums or contact him at www.franklinozekhome.com.
[Franklin Ozekhome] At the recent design mind Salon in Amsterdam, Microsoft researcher and computer scientist Bill Buxton said: “Great design doesn’t stem from a singular designer or a great design department, but from the entire culture of the company.” An interesting example he cited was about Steve Jobs return to Apple as it experienced its worst downturn in the 90s.
[Franklin Ozekhome] During the past year, I have been fortunate to meet with some of the most brilliant men and women in the topsy-turvy world of advertising. Especially interesting are the one-on-one chats I usually have with agency principals, creative directors, and small business owners, who have gone on to set up their own companies after experiencing the "hallowed" halls of major advertising firms.
[Franklin Ozekhome] Some people say they love advertising because of the ads they see on television, billboards and YouTube videos that generate mad buzz. Others see the glamorous side of the ad world – TV production shoots with models, launch parties with celebrities, Cannes Lions Festival showstoppers, and exclusive dinners at upscale restaurants with clients.
[Franklin Ozekhome] A few days ago, I was chatting with a former colleague in San Francisco, California - he works in the planning department of a prominent advertising agency in Lagos, and was vacationing in the US for the summer. Naturally, our gist had revolved around current events and trends in the Nigerian media and advertising industry, especially given the country's poor representation at the recently concluded 57th Cannes Lions International Advertising Festival.
[Franklin Ozekhome]Eight weeks ago: I walked across the street to join Brandi (Brandi Taylor aka "BT" is the director, Digital+Concept at our agency - Identiture based in New York, US) at Dosi Caffeé. It was lunchtime, and I craved black coffee and a bagel. Brandi was the head of Digital+Concept at the agency, situated directly opposite Dosi. We had broached the conference issue in the morning, but had not yet decided on anything
[Franklin Ozekhome] Three decades ago, there was a big boom in the Nigerian video rental industry. Parents and guardians that could not afford regular purchase of VHS movies to satisfy the increasing tastes of movie aficionados at home were given a way out. Renting of video cassettes was in. With as little as 50 kobo (US$0.33), one could rent any movie from a growing number of video shops.