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Colin Ramparsadh's profile on Bizcommunity

Colin Ramparsadh, the owner and CEO of Media Mutation. Colin has spent 30 years in the ad industry, working, among others, at Y&R, Leo Burnett, Saatchi & Saatchi and ZenithOptimedia. Email him at , read his blog at http://colinramparsadh.wordpress.com/ and follow @colinramparsadh on Twitter.
SOUTH AFRICA
The Bland and the Spicy (part 3)

[Colin Ramparsadh] I had already written this column prior to seeing the Sunday Times this morning but decided to change it as I felt compelled to disagree with it. (video)

Posted 1 month ago | Like
SOUTH AFRICA
The Bland and the Spicy (part 2)

[Colin Ramparsadh] So how's your old geyser... the one in the roof, that is - and do you reckon you can make a difference?

Posted 1 month ago | Like (2)
SOUTH AFRICA
The Bland and the Spicy (part 1)

[Colin Ramparsadh] Bland can mean many things... Tasteless, mild, ordinary, boring and in some cases enough is enough and I can't take this anymore (video).

Posted 1 month ago | Like (2)
SOUTH AFRICA
Consumer value - reality or myth?

[Colin Ramparsadh] We are in a stage where value is the order of the day, whether in an economic downturn or not. Consumers are constantly evaluating their shopping habits. The major retailers and banks need to respond to these ever-changing consumers. So who is adding value?

Posted 11 months ago | Like (3)
SOUTH AFRICA
Bidvest Bank - Shubh Yatra

[Colin Ramparsadh] Over the last while, I have been subjected to the most irritating ad known to radio, currently being flighted on Lotus FM - the one from Bidvest Bank advertising its foreign currency services to the Indian community in the annoying Peter Sellers-type Indian accent. This is a perfect example of a great initiative talking to a specific audience gone horribly wrong.

Posted 1 year ago | Like (1)
SOUTH AFRICA
An advertiser's nightmare

[Colin Ramparsadh] I read with great interest and amusement the recent article 'Mr Advertiser, can you reach me?' from Yvonne Johnston. Well, Mr Advertiser, I'm no bargain...

Posted 2 years ago | Like

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