Oresti Patricios, CEO of the OrnicoGroup (www.ornico.co.za), has been in the media information business for over 25 years. He has an MBA from the Gordon Institute of Business Science (GIBS) and a huge body of brand knowledge and experience, which he brings to the brand intelligence offered by the company. Contact Oresti on tel +27 (0)11 884 5041 or email and follow @orestaki on Twitter.
CEO Oresti Patricios has been a shareholder in OrnicoGroup since inception, which has evolved from a two-person, owner-managed business to a substantial brand and reputation intelligence firm that has built a strong reputation in the market place for excellence and innovation and currently employs over 100 individuals. It deals with the top 30 agencies in South Africa and some of the top 300 advertisers on a monthly basis.
Oresti feels that a director' s role is to ensure that the strategy is implemented and that controls are in place to grow the business. He ensures constant monitoring of the operational team to ensure that the strategy is implemented.
Oresti has a BCompt degree from UNISA and is responsible for strategy, setting up of systems and executing decisions. He completed his MBA through GIBS and his thesis was conducted on Social Media.
Contact Oresti on tel +27 (0)11 884 5041 or email and follow @orestaki on Twitter.
[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
[Oresti Patricios] The continent's future is tied to its media. Free open media promises much for flourishing democracies and economic growth, but authoritarian states will struggle to let go of controls.
[Oresti Patricios] Hot off the back of a strategy lead by editor Ferial Haffajee, City Press is investing heavily in ensuring it becomes the most noticeable and noted Sunday media brand. The latest accent in that drive to own the Sunday newspaper market is a magazine that Media24's publication has simply called i magazine.
[Oresti Patricios] Michael Jackson's death and subsequent memorial concert have been without doubt one of the biggest media events of our time. Television networks thronged to cover the pop star's memorial concert, which drove colossal Internet traffic with online news brands, entertainment channels and social media vying for a piece of the action.
[Oresti Patricios] Social media, the opportunities in mobile networks and mobile internet were the dominant themes at the 2010 PAMRO Conference held in Botswana recently. As the economic recession continues, with talk of a double-dip for the US, emerging economies are finding renewed favour from both investors and brands looking for growth, and Africa is no exception.
[Oresti Patricios] The mobile industry is perhaps the most hotly contested brand space in South Africa, if not the world. In looking at advertising and branding in SA's mobile industry market for the first four months of 2011, Vodacom went red, Cell C saw red and MTN just kept on growing its brand value.