Often referred to as one of South Africa's leading trend experts, Dave Nemeth is a qualified designer who has been in a variety of industries over the past 20 years. His company Trend Forward presents the IIDNemeth Trend Report annually in all major SA cities. Email Dave at , follow @davenemeth on Twitter and connect on Facebook.
Often referred to as one of South Africa's leading trend experts, Dave Nemeth is a qualified designer and been in a variety of industries for the past 20 years, playing a diversity of roles from merchandise director and trend forecaster of blue-chip companies to business owner to designing furniture and forward-thinking advertising campaigns.
Having a passion for and being exceptionally experienced in retail, Dave does many presentations on innovation in retail and the importance of combining this with design methodology. His presentations have had great reviews and he is currently consulting to a variety of businesses, as well as being a part owner of Oaklands - furniture - design - décor in Randburg, Johannesburg.
He is passionate about both design and retail, as well as how big business needs to change. He is exceptionally well-travelled and has done in excess of 150 international flights over the past seven years.
He is a firm believer in doing things differently and believes it is no longer good enough to simply "think out the box".
[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
I year ago I approached there exco to discuss consultation, has I really had some great forward-thinking strategies,which could be quickly implemented. I was informed that the last thing they needed was a retail trend specialist as they had everything under control. Good luck Pick n Pay!
[Dave Nemeth] The retail sector is very aware that they need to do things differently in the wake of the recession, fast-paced technology and ever-changing consumer attitudes. These attitudes are still an unknown and we will be seeing retailers experiment with an array of different techniques and strategies to meaningfully connect with their consumers. While spending a couple of days in the field investigating various stores, what became glaring obvious to me is that in their pursuit of future brilliance, retailers have simply forgotten the basics.
[Dave Nemeth] Though there seems to be an optimism amongst local consumers, retailers in general seem to be in a state of panic and confusion, with many having put holds on marketing budgets due to conventional methods simply not giving the returns they used to. Some have half heartedly tried to embrace social media but simply seem to be out their depth in this area, or using a company that doesn't fully understand their customers.
[Dave Nemeth] A collaboration between Dave Nemeth, a trend forecaster specialising in interior design, décor and furniture, and the IID (the Institute of Interior Design professionals) has resulted in the launch of South Africa's first specialised trend report for these industries.