[Dr KF Lai] There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
[Dr KF Lai] Consumers are spending more of their online lives on social networks. For many, these services have become the hub of their online activities, and mobile devices are a major tool for accessing these social networks.
[Dr KF Lai] Digital marketing has become mainstream. Many decision-makers view online marketing now as an advantage, especially with many businesses depending on a particular web presence and viewing this medium as an essential part of their presence. However, a traditional web presence is no longer enough, especially with more consumers adopting mobile in their daily lives.
[Dr KF Lai] The '50s and '60s were the mainframe era, the '70s were the mini-computer era and the '80s and '90s were the era of the desktop and Internet. The current cycle is the era of the mobile Internet. The rapid rise of mobile Internet use will be a boon to consumers and some companies will win big while many will wonder what just happened.
[Dr KF Lai] At BuzzCity, we get to see a many mobile sites on a daily basis, particularly because there are thousands of publisher partner sites on our ad network. Here are my top five picks of some great mobisites in South Africa that have remained successful because of their design and user-friendly features.
[Dr KF Lai] SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.