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Melanie Minnaar's profile on Bizcommunity

Melanie Minnaar has spent 20 years in various corporate marketing roles, most recently specialising in driving integrated marketing communication, global agency management and group creative strategy. She recently joined independent brand-led communications agency Halo (www.brandhalo.co.za) as MD, where she plans to build a new-age agency that answers her client-based concerns and the marketing imperatives of the current day.
SOUTH AFRICA
Marketing approach requires radical rethink to align with market realities

[Melanie Minnaar] The marketing industry has failed to adapt to fundamental shifts in technology and consumer behaviour that have evolved over the past decade, calling into question an agency model that is well past its sell-by date in which the evolved focus has been on agencies specialising in niche media or brand execution activities.

Posted 1 year ago | Like (2)

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