[Mike Stopforth] There is much being said about how brands should engage with customers in social media. Words like "authenticity", "transparency", "immediacy", "personability" and others are bandied about as we as consultants, together with our clients, figure out the rules of content and community online.
[Mike Stopforth] The honeymoon is over. Much of the hype and noise surrounding social media and its meteoric rise (especially in the USA) has abated. Perhaps owing to the global economic crisis, arguably due to the apparent lack of sustainable business models and possibly as a result of some semblance of reasonable thinking, we're no longer reading about $1.6 billion investments in YouTube and $15 billion Facebook valuations.
[Mike Stopforth] Lately the press has been reporting that corporates in South Africa are starting to block employee access to social networking site, Facebook. If you're looking for a business reason why you should allow them to, I'll give you five...
[Mike Stopforth] Have you arrived here hoping to take over the world the del.icio.us way without reading part one? For those of you with your del.icio.us accounts ready and raring to go, let's dive back in and discover the power of its networking functionality.
[Mike Stopforth] The value of del.icio.us - a social bookmarking application - is often misperceived, and its potential underestimated. You see, just being able to store your WWW bookmarks remotely is not sexy enough. Being able to share them with millions of other users, and in turn being able to interrogate the collective bookmarking efforts of those millions of other del.icio.us users in a very powerful way, is.
[Mike Stopforth] I felt like a Reach for a Dream candidate. I kept looking over my shoulder to check whether or not I was being followed by a Candid Camera crew. What am I going on about? A few weeks back I wrote an article for The Citizen about things I wanted to do before I die. One of my goals was, and is, to drive an Aston Martin.
[Mike Stopforth] Well done to Stork and the agency behind its new TV ad for picking up on a progressive trend - blogging - and attempting to reach a target demographic with it. But I must agree with a friend's sentiments that they have lost out on an enormous opportunity to capitalise on the significant Web buzz created by the first few screenings of the advert.
[Mike Stopforth] There's HEEEUUUUUUGE hype and buzz (650 000 000 Google search results) all over the Internet around Web 2.0, but very little explanation. So what is Web 2.0 really, and why should you care?
[Mike Stopforth] One of the many reasons I like Firefox - the free, open source web browser - is that the community supporting Firefox continually comes up with little applications, called extensions, that through a simple installation process add great functionality to my browsing experience. One such extension, a very recent addition to the stacks of existing Firefox add-ons, is GooglePedia.
[Mike Stopforth] RSS is everywhere. It is possibly the biggest breakthrough in web technology since HTTP (hyper text transfer protocol) first enabled us to browse the world wide web. So why aren't more companies using RSS?
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