The first enthusiastic observer to say he'd seen the future, and it worked, was talking about communism... and it didn't. I'm on safer ground by predicting that new augmented reality (AR) technology is the future for many sectors and is going to work just fine.
By Rafi Leigh 16 Aug 2011
Real-life business experience appears to be sending the marketing industry an unmistakable message - the trend to experiential marketing and in-store theatre is not simply a short-term response to recessionary trading conditions. It's the new reality.
By Rafi Leigh 30 Jun 2011