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Sharon Keith | MyBiz Profile | Bizcommunity

Sharon Keith is a veteran marketer, with over 25 years' experience across a number of blue-chip multinational FMCG businesses. She's worked at Unilever, Deloittes, Coca-Cola SA and Atlanta (US), Guiness UDV, brandhouse and Baileys in Dublin. She's now returned to Cape Town and operates as an independent consultant and coach, working across categories, industries and markets. Email , cell +27 (0)82 087 6338 and connect on LinkedIn.
Sharon Keith commented on "Marketing's common sense - anyone can do it." Well, maybe not.
Hi Rob.

Gillian Rightford and I have designed some hands-on, practical training modules for marketing teams and their agencies - part instruction and a lot of case study based practice in a workshop style setting. We customise the material per group, to ensure a mixture of proprietary brands and brands outside of the category in question, so that participants are taken outside of their comfort zone and have to really get to grips with the various tools and constructs.
Posted 1 year ago | Like
SOUTH AFRICA
"Marketing's common sense - anyone can do it." Well, maybe not.

[Sharon Keith] When you see the finished object - the advertising campaign, the packaging, the new flavour, the shiny social media campaign, it's tempting to think that these things are relatively simple and straightforward to plan and execute. But those of us "in the know" know. It's a long hard slog.

Posted 1 year ago | Like (4)

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