Amanda is the founder & CEO of Truth. Amanda's extensive experience in the field of Loyalty & CRM has put Truth at the forefront of loyalty in South Africa. She enabled customer-led sales and marketing strategies across the UK, Africa, Middle East and India, at British Airways for 11 years.
She has also spearheaded the Customer (CRM) division at Woolworths, South Africa's no. 1 premium retailer.
Amanda Cromhout founded Truth in 2006. She has years of top level executive experience in British Airways (globally and in South Africa), plus over 3 years at Woolworths, South Africa, running their Customer (CRM) department.
Amanda is invited to speak professionally as a thought-leader in her field, both in South Africa and internationally. Last year she spoke at Loyalty World USA (Las Vegas) and earlier this year, she spoke at the CRMC (Customer Relationship Management Conference) in Chicago, focusing on retail loyalty. More recently, Amanda presented and ran a workshop at the IGDS (Intercontinental Group of Department Stores) CRM conference in Milan to share her thoughts and experiences in customer centricity and loyalty strategy.
Clients of Truth are the Edcon group, Pick n Pay, Nedbank, Old Mutual and Virgin Active, amongst other blue-chip brands.
Amanda was personally involved in the Pick n Pay smartshopper launch, the Edcon Thank U Rewards Programme and the Woolworths W Rewards Programme, 3 of the biggest loyalty launches in SA over the past 2 years.
[Amanda Cromhout] The title of this piece is a "catch-phrase" beckoning throughout the global loyalty industry and is seen as one of the top loyalty trends of 2012. I say "globally", because coming from the South African loyalty market place, I can confidently state that South Africa is quickly catching up with the global landscape.