[Jo Duxbury] Whether you're a big agency, or a small one, or a freelancer, chances are that when a new client starts nosing around, contemplating working with you, they'll do some background checking. After all, they're going to be giving you money and they need to know you'll be able to deliver what they order. Funny, though, how rarely this screening happens in reverse.
[Jo Duxbury] I don't mean four-letter words and the awful vitriol in News24.com's comment section. I mean the multitude of typos, spelling mistakes, grammatical errors and disregard for punctuation that pepper Facebook and Twitter.
[Jo Duxbury] Freelancing is not for sissies - particularly not at the moment, where the market is awash with creatives who became involuntary freelancers following last year's redundancies. In 2010, the fittest WILL survive - and thrive - and clients can take their pick from a seriously talented pool of creatives who will be upping their games to get an edge over the competition.
[Jo Duxbury] Your customers are potentially your best salespeople. If you want to get them talking positively about your brand, consider thoughtful, low-cost, high impact touches that will surprise and delight them.
[Jo Duxbury] When times are tough, competition for the jobs that ARE available increases. I've seen from recent experience that people are applying for positions for which they are not qualified - and rushing to get as many applications in as possible means that they don't read the instructions properly.
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