Whether you're a big agency, or a small one, or a freelancer, chances are that when a new client starts nosing around, contemplating working with you, they'll do some background checking. After all, they're going to be giving you money and they need to know you'll be able to deliver what they order. Funny, though, how rarely this screening happens in reverse.
By Jo Duxbury 17 Feb 2012 10:39
I don't mean four-letter words and the awful vitriol in News24.com's comment section. I mean the multitude of typos, spelling mistakes, grammatical errors and disregard for punctuation that pepper Facebook and Twitter.
By Jo Duxbury 20 Sep 2011 12:42
In case you missed it: If your business is on Facebook, Twitter, LinkedIn or any of the other social media platforms, you are officially a publisher. The barriers to using media to promote your company - or yourself - have been largely removed. And these days, everyone is a publisher.
By Jo Duxbury 1 Jul 2011 09:48
Freelancing is not for sissies - particularly not at the moment, where the market is awash with creatives who became involuntary freelancers following last year's redundancies. In 2010, the fittest WILL survive - and thrive - and clients can take their pick from a seriously talented pool of creatives who will be upping their games to get an edge over the competition.
By Jo Duxbury 28 Jan 2010 12:19
Your customers are potentially your best salespeople. If you want to get them talking positively about your brand, consider thoughtful, low-cost, high impact touches that will surprise and delight them.
By Jo Duxbury 3 Jul 2009 10:17
When times are tough, competition for the jobs that ARE available increases. I've seen from recent experience that people are applying for positions for which they are not qualified - and rushing to get as many applications in as possible means that they don't read the instructions properly.
By Jo Duxbury 11 May 2009 13:25
It's all very well having LinkedIn and Facebook profiles, to be blogging daily and tweeting hourly. But is all this information that you're putting out into the big wide web building your reputation, or destroying it? Here are some simple tips for keeping your online reputation a reputable one.
By Jo Duxbury 12 Mar 2009 10:57
Now that we've covered why ‘spec' is a four-letter word in our industry, let's look at what clients, agencies and freelancers can do to minimise this practice.
By Jo Duxbury 16 Feb 2009 09:50
Spec work: work that you do in the hope that the client will choose your idea and pay for it. Agencies and freelancers alike will inevitably face spec work at some point, so the question is: to ‘free' or not to ‘free'?
By Jo Duxbury 12 Feb 2009 09:43
While industry experts are writing thoughtful articles on their predictions for 2009, my crystal ball is more decorative than functional. Considering the surprises the world threw at us in 2008, I'm substituting predictions with resolutions to help my businesses - and me - thrive this year.
By Jo Duxbury 15 Jan 2009 10:12
Freelancers and their clients need each other to survive. But mismatched expectations, poor communication and delayed payment may cause this relationship to break down. Here are twenty tips that clients and freelancers feel the other can do to ensure good working relationships.
By Jo Duxbury 2 Jul 2008 09:12
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