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Melissa Attree | MyBiz Profile | Bizcommunity

Melissa Attree is a marketer, social media strategist and blogger who is fascinated by the bright, shiny thing called the Internet. For more, go to http://about.me/melattree and follow her on Twitter at @melattree.
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Melissa Attree commented on Public invitation to suggest radio content
Great idea Nick - simple mechanic and a genius approach, much needed - great work, I'd be interested to see the results.
Posted 1 year ago | Like
SOUTH AFRICA
Can you see the light? Is branding a religion? Part II

[Melissa Attree] At the recent Buy-ology Symposium in Johannesburg which I attended, Martin Lindstrom drew a correlation between religious beliefs and branding. This article continues with the pillars of religious belief that could be applied to brand building that I've been discussing.

Posted 4 years ago | Like
SOUTH AFRICA
Can you see the light? Is branding a religion?

[Melissa Attree] When I speak with people about brands and branding, I always bring up the point that a brand is not what you say it is, it's what ‘they' say it is. This prompts questions and controversy but brings me to the point that a brand is not a fancy corporate identity, it's not a snazzy logo... it's is a collection of stories, emotions and associations. With this in mind, I attended Martin Lindstrom's recent Buy-ology Symposium in Johannesburg.

Posted 4 years ago | Like
SOUTH AFRICA
Six tips to improve your online communication

[Melissa Attree] If you remove all the tech and jargon and ‘stuff', embracing Web 2.0 concepts and thinking, it's relatively easy to make a good first impression, and, let's face it, when it comes to communicating through the web, that's all we have. Here's a short list of some things I've picked up or noticed along the way that irk me.

Posted 4 years ago | Like
SOUTH AFRICA
SA's first social media press release

[Melissa Attree] The decision by Standard Bank to use a social media press release (SMPR) as part of the Standard Bank Pro20 Series is a bold one. This South African communication first is part of a campaign that has seen one of our most established brands get involved in the online conversation while simultaneously freeing the brand from the shackles of tradition and conformity.

Posted 5 years ago | Like

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