Gail Schimmel is a specialist in advertising law. She runs a consultancy - Clear Copy (www.clearcopy.co.za) - that offers advice to marketers and advertisers in relation to the Advertising Standards Authority (ASA) and other aspects of advertising law. An admitted attorney (with BA, LLB, Psychology Honours and LLM degrees), she was previously head of legal and regulatory at the ASA, and subsequently joined Edward Nathan Sonnenbergs as a director in 2008. Email and follow @GailSchimmel.
Gail Schimmel is a specialist in advertising law. She runs a consultancy - Clear Copy (www.clearcopy.co.za) - that offers advice to marketers and advertisers in relation to the Advertising Standards Authority (ASA) and other aspects of advertising law.
Gail is an admitted attorney, with BA, LLB, Psychology Honours and LLM degrees. She was previously head of legal and regulatory at the ASA, and subsequently joined Edward Nathan Sonnenbergs as a director in 2008. She has run Clear Copy since 2008 as well.
She has recently also launched an alternate dispute resolution forum for the advertising and marketing industry, called Adsolve www.adsolve.co.za.
[Gail Schimmel] I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.
[Gail Schimmel] So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
[Gail Schimmel] It's not often that the Advertising Standards Authority of South Africa (ASA) leave me completely speechless. Slightly surprised, yes. But not speechless. The cause of my problem - a ruling dated 16 August 2012 in the matter of Nycomed-Dona / K Charleston in which the ASA said: "At a resolution passed by the ASA board on 4 February 2012, it was decided that Appendix F should no longer form part of the ASA Code."
@Anne. But isn't this exactly the problem - WHY is it such a big deal that women were involved in the struggle? Of course they were - it was a struggle about human rights and women are human. And yes, there were brave and fabulous women who should be remembered. But there were also brave and fabulous men who should be remembered, and nobody is saying "oh isn't it remarkable that the men fought in the struggle. Let's have a Man's Day to remember one of the many male led and organised incidents". Commemerate the march - but I am uncomfortable with this idea that it is somehow more admirable for women to have marched than men. I think my error in my article was seeing my discomfort with Women's Day as a non feminist thing, whereas the basis for my discomfort is intensely feminist.
@Gwen - I have two toddlers - a boy and a girl - the REALLY scary part is how given the same choices, they drift to the "gender appropriate" toys . . .
[Gail Schimmel] I'm a closet feminist. "Closet" because I have some mixed feelings about the whole thing, to be honest. Woman's day, for example, leaves me cold. Why on earth do woman need a special day? What are we - disabled horses? But then every now and then I hear an advertisement that just pushes all my buttons, and brings that rampant feminist to the surface...
[Gail Schimmel] In recent weeks, many right-thinking South Africans have begun to wonder if we as a country may have our priorities wrong. Thousands march about the president's penis, but child rape and lack of jobs and education seem to cause little more than a ripple on our radars. And now the SABC has decided that it should pull ads off its own bat, and has disallowed a Nando's ad, it seems, on the basis that it promotes xenophobia and violence and has bad language. (video)
@Lara-Anne - for me this isn't about respecting Zuma - it's about giving all human beings, no matter what we think of them, a basic dignity. When we make exceptions, we're entering a dangerous territory. @memyselfi -again, it's not the rules of marketing, it's the Constitution. If fine art is excepted, then it could be used as a dangerous vehicle of propoganda and incitement by ALL players. We can't open the door for the artist who expresses a sentiment that we agree with, and then expect ot to close when an artist glorifies rape, or, perhaps, sings a "hate' song!
LOVING the robust debate around this - just hope it doesn't mean Zuma's genitals will keep me awake again tonight!!