Agnes Barnard started her media-buying career at the SABC then moved into the advertising and creative industry in both Cape Town and Johannesburg. She was one of the founding partners of Full Circle Media, which was bought in 2006 by Aegis Media sub-Saharan Africa (www.aegismedia.co.za). Today she heads up the Aegis Media buying division as director. Contact her on tel +27 (0)21 5266 253, email and Skype agnes777.
[Agnes Barnard] As the world gets hotter and we become more connected, and brand interaction is now a conversation and no longer a monologue, the trend we are seeing coming through loud and clear are those of "short-term" commitments.