SOUTH AFRICA [Leigh Miller] The Internet is the biggest library in the world and has opened up countless sources of news and information, playing an indispensable role in the communications industry. Communications consultants have embraced the Internet as the chosen research tool for their work, as it is both time and cost efficient, reports Leigh Miller. |
SOUTH AFRICA [Leigh Miller] One of the most difficult things to achieve in business is sustainability. With a solid brand, an organisation's identity is more firmly established in the minds of the public and the organisation's raison d'ĂȘtre is evident from its successful brand positioning, rich heritage and strong historical survival, reports Leigh Miller. |