SOUTH AFRICA [William Smook] How do you get to be a noteworthy South African? Well one way, if you're listed on Who's Who of Southern Africa, is to die an untimely death. Here's how it works... |
SOUTH AFRICA  [William Smook] The Mayans prophesied long ago that 2012 will see social media playing a crucial role in business communication. Why is it then, that this exciting communications channel sees otherwise good, beloved brands making avoidable mistakes? Here are a few trends, suggestions and case studies that should help you work both hard and smart in the coming months.
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SOUTH AFRICA [William Smook] Cricketers, politicians and media magnates share the need to manage their reputations and to deal with setbacks. The details of how they do so may differ, but the fundamentals are constant. Don't wait for a crisis to build your brand's reputation, or try to defend the indefensible. If you're concerned about how your brand manages threats, it's worth examining three such incidents in the past few days. |
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