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Thomas Oosthuizen's profile on Bizcommunity

Thomas Oosthuizen is a marketing and brand strategist (www.drthomasbrand.co.za) who focuses on helping clients achieve greater marketing and brand success by spending less, for which he has devised his own methodologies. He has consulted widely to major companies across Africa and the Middle East and holds a doctorate in marketing communications. Email , read his blog at brand-blog.drthomasbrand.co.za, follow @drthomasbrand and connect on LinkedIn.
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SOUTH AFRICA
The language of brands

[Thomas Oosthuizen] It would not be wrong to state that Coca-Cola is the world's largest "language". When we say the words, "Coca-Cola", it conjures up a set of meanings that was built-up over generations, across geographies, across demographics, across socio-political persuasions and across cultures.

Posted 2 months ago | Like (3)
SOUTH AFRICA
[2013 trends] It's not trends that matter; it's the traits marketers need!

[Thomas Oosthuizen] I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.

Posted 3 months ago | Like (3)
SOUTH AFRICA
Know what makes your brand succeed - or not

[Thomas Oosthuizen] In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.

Posted 5 months ago | Like (2)
SOUTH AFRICA
Developing iconic brands

[Thomas Oosthuizen] We all recognize them, we all love them and we all want them, yet iconic brands are rare.

Posted 5 months ago | Like (1)
SOUTH AFRICA
Iconic brands tell stories

[Thomas Oosthuizen] We all recognise them, we all love them and we all want them. Yet iconic brands are rare. An iconic brand is able to punch far above its weight. Most iconic brands do not spend a fortune on marketing - they attain gravity naturally as consumers tune into them. Whatever they do creates impact way beyond their magnitude. (video)

Posted 5 months ago | Like
SOUTH AFRICA
What makes advertising work?

[Thomas Oosthuizen] Throughout my career in marketing, I was challenged by "what makes marketing communication tools like advertising, work". This is a question every single client asks often - yet it is the one question where the answer is most elusive.

Posted 11 months ago | Like (2)
SOUTH AFRICA
Can marketing lift stock price?

[Thomas Oosthuizen] While most marketers will endorse the fact that marketing works in building brands, improving brand image and driving sales, the relationship between marketing and investor value is not always that clear. Although we as marketers will anecdotally believe it, isolating the effect of marketing is complex.

Posted 1 year ago | Like
SOUTH AFRICA
Can Facebook ever make (real) money?

[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment.

Posted 1 year ago | Like (2)
SOUTH AFRICA
[2012 trends] Marketers must cut costs yet drive growth

[Thomas Oosthuizen] 2012 will be tough. Business will need to control costs and grow, despite global turmoil and low economic growth. Here are twelve questions marketers need to ask themselves this year.

Posted 1 year ago | Like

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