 [Paul Jacobson] Facebook amended its terms of use a couple weeks ago and the changes have profound implications for its users, including its business users, none of them positive. So what is all the fuss about? When you post content to Facebook, you grant it a broad licence to not only manipulate your content but also the right to make commercial use of that content. [audio]
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 [Paul Jacobson] It is tempting to think that using Facebook will land you in prison, especially with all the media attention on the Duane Brady case in the Kliptown Magistrates Court. The simple truth is that sticking to a few simple rules should help you avoid that unpleasant experience of receiving a strongly worded letter from an attorney or, worse, an unwelcome visit from an unsympathetic police officer keen on dragging you off to a holding cell for the weekend.
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 [Paul Jacobson] In this third and final part my series, I expand upon the introduction to Creative Commons licences in my previous article and present you with a few examples of where Creative Commons licences have been used in successful commercial endeavours and why you may want to consider using them in your business.
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 [Paul Jacobson] In the first part of this series of articles about copyright and Creative Commons licences, I wrote about copyright and how its original purpose has been distorted to stifle creativity and innovation, certainly customers' ability to manipulate and consume these creative works. In this second part of the three part series, I will introduce you to content licensing and its pitfalls as well as to Creative Commons licences, both of which are misunderstood and rarely appreciated in the commercial world.
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 [Paul Jacobson] A recent comment by a friend about the music industry's reluctance to publish and distribute music under Creative Commons licence because it can't exactly give the music away free, may not be entirely unexpected, but it does bother me somewhat because his comment typifies a perception of Creative Commons that is both inaccurate and hampers adoption of Creative Commons licences in the commercial world.
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