Graham Taylor is Creative Director of brand identity specialist, Signalroom.
Graham has substantial experience of branding and brand development in South Africa and the UK.
He has held senior positions at Trademark Design Limited, London and Grapplegroup in South Africa. Two years ago, with brand and communication strategist Jurgen Lubbe, he started the brand development consultancy Signalroom, specialising in all aspects of brand identity development and management.
Graham has been instrumental in the repositioning of the Engen brand over the past five years, as well as brands such as Alpha Cement, Edgars, Nedbank and Illovo Sugar. Until recently he was the brand custodian for Microsoft in South Africa. Other brands he has worked on include M-Net, MTN, Castle Lager and Castle Milk Stout, as well as Capespan International, Lucozade, Horlicks, Aquafresh and SAPPI in the UK.
He has received numerous accolades for his work including SA Designer of the Year and two Loerie Grands Prix.
[Graham Taylor] To make consumers feel 'I've got to have that', product packaging must spark an instant relationship with consumers. This can be skilfully achieved without threatening or challenging their perceptions, or comfort zones.