[Naseem Javed] The digital world is passing through the eye of the needle and domain name expansion is forcing all kinds on adjustments and re-alignments to cope with name identity survival.
[Naseem Javed] Naming rules originated from common sense, transformed into common laws and later created the trademark philosophy to govern 'naming' as a prime and civil component of businesses across the globe.
[Naseem Javed] There are 542 words that will start to impact the business world very soon. These are the 542 dictionary words applied for as generic top-level domain from the Internet Authority as gTLDs at an average cost of a million dollars each.
[Naseem Javed] The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...
[Naseem Javed] When the fantasy of a universal trademark clearance house was floated in the name of protecting existing trademark owners by the opposing lobbies against the global domain name expansion, particularly the gTLD programs, the domain name industry and ICANN quickly accepted the idea. A universal trademark clearance house is perhaps a greatest idea but in reality a fantasy.
[Naseem Javed] Facebook is the world's largest masquerade ball. A cyber dome stretched over the globe filled with real and fake personalities buzzing cross fertilization form realities to fantasies while flirting in masquerades. This is the sacred space where the populous of the world securely feels bashful, naughty, cuddles, cajoles and nurses the mother of all social media.
[Naseem Javed] The internet is no longer just a screen, mouse and keyboard, it's a living organism attached to the hearts and minds of billions while breathing via their wallets. It has become a true example of a "human interface with electro-ergonomics", where human functions are intertwined with circuitry to access information, suck cash and process consumption.
[Naseem Javed] Based on the rules of naming and corporate nomenclature, ABC Namebank has applied its Name Evaluation Process to the entire list of 1930 proposed ICANN gTLD names. The finding on the 540 English Dictionary-based Generic Names, like dot rice or dot motel, the most volatile and contested section of the entire list has been released.
[Naseem Javed] What does 13 June 2012 tell us? Domain name expansion is a big game changer and marketers of the world will have to come to terms with their love or hate relationship with ICANN and equally make room for domain registries, registrars and ICANN, as they too will call the shots on global name branding and influencing Intellectual Property assets.
[Naseem Javed] What's all this curious noise in global media about the booming ICANN gTLD dot names? Why have 1120 separate bodies from various parts of the world applied for 2000 such names at an average cost of a million dollars for each name?