I just went through the unpleasant process of upgrading my cellphone. I did everything in my power to mitigate any stress I might have by phoning my service provider's upgrades department, prior to physically entering their world to pick up my new iPhone. I felt strong walking into the customer service department and was sure it should take at most an hour to process everything and get back to my office. Boy was I wrong.
By Lindsay Grubb 13 Aug 2012 11:56
What you're putting out there gives us a window into your world and helps us form ideas and opinions about you. These might form differently if we were meeting with you in person, but when all we've got to go on is our potential "victims" last 10 tweets or likes or shares, it is this "first impression" that lasts.
By Lindsay Grubb 13 Mar 2012 12:46
In talking to a fellow writer recently, we got onto the topic of client trends that came out of 2011. One of the most noticeable for us was that clients are on the lookout for something different from their agency/writer/creative, as they need to stand out from the clutter and general advertising methods aren't cutting it anymore.
By Lindsay Grubb 13 Jan 2012 12:59
Does your business still excite you as much as it did in its infancy? Do you still approach every day with a "want to do" attitude? Are you still as creative and innovative as you were when you first crafted your product or service offering?
By Lindsay Grubb 25 Aug 2011 12:50
Hi, I'm Lindsay and I'm just a "Socializer," just a K36. Apparently, I'm the hub of social scenes and people count on me to find out what's happening. I'm quick to connect people and readily share my social savvy. My followers appreciate my network and generosity.
By Lindsay Grubb 4 Aug 2011 13:44
It's much easier to lose a customer than it is to make them a loyal fan, so why are companies such as Shoe City shooting themselves in the proverbial foot? Here's how it - and You magazine - lost my business in three easy steps. [update: Shoe City apology]
By Lindsay Grubb 7 Jun 2011 11:35
If Vodacom is anything to go by, branding has definitely solidified its status as a multimillion dollar industry. So as a brand marketer, who has spent millions on getting your message across, you have to ask yourself what you would do, if your customers were allowed to vote on whether or not you were allowed to use it.
By Lindsay Grubb 12 May 2011 10:41