Janet Watermeyer began her career as a media buyer and then media director with J. Walter Thompson. She continued in this position at SBBW, an agency she helped start in 1989. In 1997, she became co-director of the agency's strategy unit, whilst retaining her media responsibilities. She has been actively involved with media education and lectured in the media course at the AAA school of advertising, as well as serving on the executive committee of AMASA and as Chairman of the Media Directors Circle. In 2002, Janet joined Johan Bolt and Associates, responsible for consumer and competitor insight. Janet's passion lies in the interpretation of market insight and the construction of consumer segmentation.