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Harry Trisos's profile on Bizcommunity

Harry Trisos of Mobilety has been involved in the marketing of telemedia for the past 15 years. Commencing with Telkom and the 087 industry in the early 90s, he has been at the forefront of developments in value-added content throughout this period, working with some of the leading service providers in this sector. Harry has also provided media marketing services to almost every major publication in the country. His services have ranged from setting up and managing of variable data promotional competitions to consulting on mobile strategy for publications. He can be reached at .
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A letter to Mother Christmas

[Harry Trisos] Dear Mother Christmas, I must start off by confessing that I am addressing this festive missive to you not because I am trying to be politically correct. It is simply that I recall being contacted by you after my letter to Father Christmas last year about 3G connectivity.

Posted 5 years ago | Like
Applying the cardinal rule to mobile - Mobilety

[Harry Trisos] Amidst the technology hubbub of the 3G AfricaCom Conference in Cape Town this week, there is one thing that stands out like a beacon. It is that technology providers have delivered on their promise of a cost-effective and super fast mobile experience.

Posted 5 years ago | Like
The sermon on Mount Mobile - Mobilety

[Harry Trisos] The pilgrimage in AM13 (the 13th year after the birth of Mobifone, 2007 for unbelievers) was challenging and yet very exciting. The mobilists finally reached the foot of Mount Mobi and gathered there to hear the words of Mobilus.

Posted 5 years ago | Like
Your mobile marketing report card for 2007 - Mobilety

[Harry Trisos] As our matriculants currently wrestle under the yoke of final examinations and the fear of failure, it is the time of year to take stock and measure our own performance in mobile marketing, least of all to ensure that we head in the right direction for 2008.

Posted 5 years ago | Like
Down the Meerkat Hole - Mobilety

[Harry Trisos] It seems to me that when some people are outmanoeuvred in the stakes for African dominance then the urge to release good news gets the better of them. Maybe this is what happened in MeerkatWorld® recently. Allow me to take you down the meerkat-hole (with apologies to Alice in Wonderland).

Posted 5 years ago | Like
If u wnt me 2 luv u, thn txt me - Mobilety

[Harry Trisos] A recent survey in America has indicated that the mobile activity most used by students is texting, or what we refer to as SMSing in South Africa. There is no reason to expect a different situation locally. So what kind of mobile marketing activity can be undertaken to draw in this market segment?

Posted 5 years ago | Like
Big business finally sees mobile media impact - Mobilety

[Harry Trisos] Finally, the slow and cumbersome engine that is called big business seems to be recognising the impact mobile media will make in marketing products and services. Accenture recently released a report on how the new content and media are redefining the future of media, but it applies to everyone in business.

Posted 5 years ago | Like
Going Ga Ga over Goo Goo - Mobilety

[Harry Trisos] With the Apple iPhone upon us (launched last month) can the GooPhone, championed by none other than Google, be far behind?

Posted 5 years ago | Like
Mobilista's survival kit for Loeries - Mobilety

[Harry Trisos] The Loeries is an annual event that celebrates and recognises great advertising. Some do however claim that it is more about the drugs, sex and rock-and-roll… of marketing. For those intrepid souls who are trekking down to Margate for the weekend - here are a few tips on what to DO and what NOT TO DO with your cell phones this weekend.

Posted 5 years ago | Like
The real thing in mobile marketing - Mobilety

[Harry Trisos] Coca-Cola announced in 2006 that it was working towards allocating over 50% of its marketing budget to mobile marketing. On Friday, 22 June 2007, we will see the launch in the US of its first mobile digital community linked to the Sprite brand, called Sprite Yard. What is the marketing model and is it relevant to the South African market?

Posted 5 years ago | Like
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