[Harry Trisos] Dear Mother Christmas, I must start off by confessing that I am addressing this festive missive to you not because I am trying to be politically correct. It is simply that I recall being contacted by you after my letter to Father Christmas last year about 3G connectivity.
[Harry Trisos] Amidst the technology hubbub of the 3G AfricaCom Conference in Cape Town this week, there is one thing that stands out like a beacon. It is that technology providers have delivered on their promise of a cost-effective and super fast mobile experience.
[Harry Trisos] The pilgrimage in AM13 (the 13th year after the birth of Mobifone, 2007 for unbelievers) was challenging and yet very exciting. The mobilists finally reached the foot of Mount Mobi and gathered there to hear the words of Mobilus.
[Harry Trisos] As our matriculants currently wrestle under the yoke of final examinations and the fear of failure, it is the time of year to take stock and measure our own performance in mobile marketing, least of all to ensure that we head in the right direction for 2008.
[Harry Trisos] It seems to me that when some people are outmanoeuvred in the stakes for African dominance then the urge to release good news gets the better of them. Maybe this is what happened in MeerkatWorld® recently. Allow me to take you down the meerkat-hole (with apologies to Alice in Wonderland).
[Harry Trisos] A recent survey in America has indicated that the mobile activity most used by students is texting, or what we refer to as SMSing in South Africa. There is no reason to expect a different situation locally. So what kind of mobile marketing activity can be undertaken to draw in this market segment?
[Harry Trisos] Finally, the slow and cumbersome engine that is called big business seems to be recognising the impact mobile media will make in marketing products and services. Accenture recently released a report on how the new content and media are redefining the future of media, but it applies to everyone in business.
[Harry Trisos] With the Apple iPhone upon us (launched last month) can the GooPhone, championed by none other than Google, be far behind?
[Harry Trisos] The Loeries is an annual event that celebrates and recognises great advertising. Some do however claim that it is more about the drugs, sex and rock-and-roll… of marketing. For those intrepid souls who are trekking down to Margate for the weekend - here are a few tips on what to DO and what NOT TO DO with your cell phones this weekend.
[Harry Trisos] Coca-Cola announced in 2006 that it was working towards allocating over 50% of its marketing budget to mobile marketing. On Friday, 22 June 2007, we will see the launch in the US of its first mobile digital community linked to the Sprite brand, called Sprite Yard. What is the marketing model and is it relevant to the South African market?
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