Submit newsAdvertise & rates  22°C Johannesburg Contact us
Bizcommunity.com - Daily Marketing & Media news
Online Media  
All
1 follower

Gillian Rightford's profile on Bizcommunity

Gillian Rightford's CV is a mix of marketing, advertising, and management. A former group MD of Lowe Bull, she started Adtherapy (www.adtherapy.co.za), a consultancy that talks to agencies and marketers about all things advertising. Contact Gillian on tel +27 (0)21 761 2812 or email , read her blog at http://adtherapy.blogspot.com, connect on Facebook and follow her on Twitter at @grightford.
All | Articles | Comments | Profile
Gillian Rightford commented on Pitching in a monstrous economic climate (Part I)
It sounds like you've been to hell and back. This type of pitch process is the root of all evil IMHO. But trust me ( I hate it when people say that), it will make you stronger, and sometimes when a door closes, something far more interesting walks in.
Posted 4 months ago | Like
[2013 trends] Cheaper, better, faster

[Gillian Rightford] The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.

Posted 4 months ago | Like (1)
Doctors and pop stars: lessons for ad agencies and marketers

[Gillian Rightford] Much has been written about the relationship between Michael Jackson and his doctor, Conrad Murray. And haven't we also been wondering whether Whitney Houston's doctor will go under the same microscope? This got me thinking about the sometimes-dysfunctional relationship that exists between marketers and ad agencies.

Posted 1 year ago | Like (3)
[2012 trends] The metaphor of the Age of Aquarius

[Gillian Rightford] Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view. So what does this mean for our world, as we know it? Let's take a peek in the crystal ball.

Posted 1 year ago | Like (2)
The great business/marketing/advertising disconnect

[Gillian Rightford] Ad agencies wish they were taken more seriously by the clients as business building partners. However, there's a whole lot of questioning going on in the client world that impacts this wish.

Posted 1 year ago | Like (2)
[2011 trends] External movements to force creative change

[Gillian Rightford] I predict a whole bunch of things that I think should happen, certainly based on global trends, and on emerging South Africa trends. Of course, they may not - although ad agencies live in a creative environment that changes by the minute, the one thing they seem less able to do is change! But in some of these instances, change might well be forced by external movements.

Posted 2 years ago | Like
The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010?

Posted 3 years ago | Like
Caring for those client/agency relationships

[Gillian Rightford] Experts say that the small things eventually destroy relationships. Like not putting the lid of the toothpaste tube back on, or squeezing from the top, not the bottom.

Posted 3 years ago | Like
Gillian Rightford commented on How to apologise sincerely in your business writing
I loved your article. Tx. More honesty and less bluster would make for many happier service interactions - from both sides.
Posted 3 years ago | Like
Advice for agency MDs in tough times

[Gillian Rightford] The usually tough job of being an agency MD is probably at its peak of toughness right now. While clients might not have cut budgets yet, you can be sure they're thinking of it. And the agency MD has to be thinking about that possibility.

Posted 4 years ago | Like

Twitter

More
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us

Advertise
Join us

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.