John is involved in a software as a service company called Ensight. The company is building a marketing platform that helps companies automate communication across multiple channels. Follow @johnginsberg on Twitter.
I have been involved in a variety of businesses over the past few years, some my own and some with partners.
I am currently involved in a software as a service company called Ensight. We're building a marketing platform that helps companies automate communication across multiple channels.
We make it easy for marketing teams to create consistent messages across digital channels.
Our approach is unique because we're able to use customer data from one channel to drive personalised messaging in all other channels.
The goal is to make it simpler for marketers with limited budgets and time to get great results from digital marketing.
We currently have offices in London, Johannesburg and Cape Town.
Not sure, it seems like a good idea to me. Same as having a native QR code reader app. But perhaps there are technical challenges that they have yet to solve, and they don't believe the market is ready for it...?
[John Ginsberg] While the importance of having an online social media presence is becoming an increasingly critical form of consumer engagement and brand sustainability, businesses need to understand the potential repercussions of failing to manage their social media channels properly, especially during a crisis.
[John Ginsberg] The recent announcement by Facebook of its increased focus in the mobile space, coupled with the fevered interest following the iPhone 5 launch, should be seen as a timely reminder to companies to seriously consider mobile as part of their existing multi-channel communications strategy.
[John Ginsberg] Most companies run their marketing functions in a fragmented manner that is completely out of step with the reality of a multichannel world. They need to treat integration of marketing functions and data across channels as an urgent priority if they are to drive the maximum benefit from their marketing investments.
[John Ginsberg] LONDON, UK: Environmental psychologist Paco Underhill firmly believes that our environment influences our behaviour. He found a powerful (and profitable) application for his theories in the retail environment and founded what is now known simply as "The Science of Shopping."
[John Ginsberg] One of the most astute assessments of the relationship between humans and technology appears in the glossary of The Handbook of Technology Management under Technology Readiness which, according to the book, is the "propensity to use and adopt technologies for accomplishing goals in one's personal and professional life."
[Marketing & Media] I don't know about the rest of you, but I can't focus on this site for more than 5 minutes because there's an annoying shaking banner ad on the right of every page. Can we have an "off switch" please?