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Vanessa Clark's profile on Bizcommunity

Vanessa Clark divides her time between heading up marketing at Mobiflock (www.mobiflock.com), and freelance journalism at Twokats Communications (www.twokats.com). She was a London-based tech journalist in the last century. Contact her via email , skype van_clark, connect on Facebook and LinkedIn and follow @vanclark on Twitter.
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[2013 trends] Mobile money to give SoLoMo a kick in the pants?

[Vanessa Clark] SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.

Posted 4 months ago | Like (2)
Google's African affair: An internet giant puts its money where its mouth is

[Vanessa Clark] At the start of last year I wrote an article for Memeburn with the only slightly tongue-in-cheek headline: "Instead of smallpox Google is colonising Africa with 'cool stuff'". As a rule I tend to prefer African solutions for African problems, and am also always somewhat sceptical of geeks bearing gifts (sorry!).

Posted 7 months ago | Like
8 African mobile money services that aren't M-Pesa

[Vanessa Clark] No, I'm not going to talk about M-Pesa, you can read all about the Kenyan grandfather of mobile money here, here and here.

Posted 7 months ago | Like (1)
Why African social networks kick Facebook's mobile experience in the ass

[Vanessa Clark] Facebook, Twitter, Pinterest and the rest of their ilk are taking over the world, right, and forming a homogenous mass of consumer data and eyeballs across the globe from which no one can escape. Or not.

Posted 8 months ago | Like
Unpicking viral marketing

[Vanessa Clark] Viral marketing: the holy grail of the marketing world, where your community does your marketing for you, typically by sharing, enhancing and endorsing your message. It's word of mouth marketing on steroids, thanks to the internet and social networking.

Posted 1 year ago | Like
Online marketing: What's next for the banner ad?

[Vanessa Clark] One thing is certain, nothing stays the same for long in the online world. So what's next for the online banner ad?

Posted 1 year ago | Like
Get the push vs pull marketing balance right

[Vanessa Clark] In Hugh Lofting's Doctor Doolittle books, the Pushmi-pullyu is a rare animal from Africa with two heads, half gazelle and half unicorn. When it tries to move, it gets pulled in two different directions. It wouldn't be surprising if many marketers feel like this at the moment, trying to navigate the rapidly changing digital marketing world, and getting the balance right between push and pull marketing.

Posted 1 year ago | Like
Africa sprints ahead with mobile banking

[Vanessa Clark] With all the right ingredients for a successful banking on-the-go eco-system to develop, Africa is the leading the way in mobile banking.

Posted 1 year ago | Like
[2012 trends] The way to customers' hearts is through their phones

[Vanessa Clark] Never before have people had such a love affair with a communications medium as they have with their mobile phones. Now, marketers aren't communicating with consumers via an impersonal one-way device; rather, they are communicating with them through a device people happily carry around 24/7. Here are my top 12 trends for the mobile world in 2012.

Posted 1 year ago | Like (2)
How mobile marketing failed in 2011

[Vanessa Clark] Mobile marketing failures in 2011 were arguably less about campaigns going horribly wrong, and more about missed opportunity, too little integration of mobile into overall marketing tactics, and the need to be much more strategic about using mobile marketing.

Posted 1 year ago | Like

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