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Farai Madzima's profile on Bizcommunity

Farai Madzima is a User Experience Designer at Native SA. He lived in the UK for 7 years and worked as a User Experience Designer at global digital agency, Razorfish. Madzima studied the social and human impacts of media and technology at the University of Plymouth in the UK. Contact Farai on .
User experience as an online competitive strategy

[Farai Madzima] A difficult-to-use website or mobile application can easily corrode customers' impressions of a brand and shifting units definitely won't solve the problem. In the South African online market where usability (ease of use) is seen by many as an optional extra, spending on improving the usability of a product is a wise investment that can yield significant returns.

Posted 1 year ago | Like
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