[Lee-Ann Vermaak] How well do you know your child? You should know your customer and subscriber just as closely.
[Lee-Ann Vermaak] Marketing professionals should not forget the basics of online marketing in their haste to implement advanced eMarketing tools and strategies.
[Lee-Ann Vermaak] Delivering marketing e-mails to a customer database is no longer a simple matter of hitting the 'send' button.
[Lee-Ann Vermaak] Two years have passed since government introduced email regulations in the Electronic Communications and Transactions (ECT) Act, but signs are that the level of unwanted commercial e-mail in South African inboxes has yet to subside.