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Travis Spence's profile on Bizcommunity

Travis Spence is senior strategist at Hello World Agency (www.helloworldagency.com), a full-service strategic creative ideas agency. A Vega honours graduate, Travis joined the agency in 2006 and has worked on a diverse portfolio of brands. Travis is adamant that his job is to make the creative team look good and therefore champions the well-thoughtout, insightful brief. Email ; follow @trspence; connect on LinkedIn.
[2012 trends] Brand purpose to take lead in brand strategy

[Travis Spence] A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever. The brand now needs not only to represent its product but the people behind the product and why they do what they do for that product's success.

Posted 1 year ago | Like (1)

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