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Pierre Cassuto | MyBiz Profile | Bizcommunity

Pierre Cassuto is executive producer at Ogilvy Interactive Johannesburg (www.oi.co.za) and geek-in-chief at ZANews (www.zanews.co.za). After spending three years in France, working for Ogilvy Interactive Paris on the strategic and creative development of large international accounts, he returned to South Africa to help launch ZANews online and develop Ogilvy's digital business in SA. Tel +27 (0)11 709 6600, email and follow @zaonline on Twitter.
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Targeting the black guy

[Pierre Cassuto] Comedians may be culprits of perpetuating myths for cheap laughs but we marketers (and advertisers) are no better. We continue to use skin colour as a shortcut to box attributes onto potential audiences. Ask yourselves: when was the last time you saw the description of a target market that did not feature a reference to skin colour?

Posted 1 year ago | Like (3)

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