Frances Gordon is a content strategist and plain language expert who consults to leading international and South African brands on print, web and mobile content. In 2005, she co-founded training and consultancy firm Simplified (www.simplified.co.za) in Johannesburg. In 2010, Frances sat on the Plain Language Association InterNational board and she's currently part of the International Plain Language Working Group. Tel +27 (0)11 483 3418, email and follow @Simplified_SA
Frances Gordon has worked in the fields of simplification and plain language since 1995.
Her career includes tenures at Datatec as communications strategist, and at London-based Siegel & Gale as a senior content strategist and head of content, Europe and Middle East. She has worked on documents and websites for blue-chip international companies such as Capital International, Barclays Life, NatWest and Royal Mail. South African clients include Discovery, Liberty Group, Allan Gray and Alexander Forbes.
In 2010, Frances sat on the board of international plain language organisation, PLAIN (Plain Language Association InterNational). She is part of the International Plain Language Working Group (IPLWG), which comprises international experts working to professionalise the field of plain language.
Frances speaks at local and international conferences on plain language, and how it relates to other disciplines, such as information design, branding and technology. She works on all types of content, including print, laser-print, SMS, mobi and website.
In 2005, Frances Gordon and Candice Burt founded Simplified (www.simplified.co.za; press office; Facebook), a training and consultancy firm based in Johannesburg that specialises in plain language. Simplified helps companies write documents that comply with recent laws and regulations, such as the Consumer Protection Act and Treating Customers Fairly Roadmap.
Contact her on tel +27 (0)11 483 3418, email and follow @Simplified_SA on Twitter.
[Frances Gordon] In the past two years, many large companies have reshaped, restructured and rewritten their content - from print to web to mobile and SMS - thanks to new laws. This new regime of laws directly impacting on business communication is the backdrop of my approach to predicting six content trends.
[Frances Gordon] We all know how to write effectively, or do we? How often have you sent out an email, letter or report, only to find that it is misunderstood, misinterpreted, or perhaps worst of all, ignored? Just in case this has never happened to you, here we present (tongues firmly in cheeks) some writing principles for how to go about it.