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Tiffany Markman | MyBiz Profile | Bizcommunity

Tiffany Markman is a highly opinionated freelance copywriter, copy editor and writing trainer who has worked for over 180 clients in South Africa and across the world. She is an EMPOWERDEX-certified EME who hates misplaced apostrophes and dangling modifiers but loves pizza and pina coladas. Read more at www.tiffanymarkman.co.za, reach her anytime on , follow @tiffanymarkman on Twitter and sign up for her newsletter.
Tiffany Markman commented on [2013 trends] The old 'new' rules for language
Such an interesting take on the old new rules, via Stan Carey and his 'sentence first' blog: http://stancarey.wordpress.com/2013/01/21/a-funny-kindve-spelling/
Posted 4 months ago | Like
[2013 trends] The old 'new' rules for language

[Tiffany Markman] Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

Posted 4 months ago | Like (3)
Tiffany Markman
[Marketing & Media] I'm working on my Trends piece for 2013, and wondering how much flack I'm going to get for some of my positions. *deep breath*
Posted 4 months ago | Like
Dear Apostrophe (A Love Letter)

[Tiffany Markman] You and I have come a long way together. We began our collaboration some 25 years ago, when you'd regularly forgive my crayoned abuse of your good nature. Then, we became allies: just you and me, against the world, using permanent marker to 'correct' the punctuation on signs proclaiming Ladies Room.

Posted 7 months ago | Like (9)
Tiffany Markman commented on The top five 'Adjectives to Avoid' in your corporate profile (Part I)
You're so right, Gwen. Thanks for adding that.
Posted 8 months ago | Like (1)
The top five 'Adjectives to Avoid' in your corporate profile (Part I)

[Tiffany Markman] In a recent column on how (and why) a company has to have a corporate profile, I emphasised the value of providing a compelling reason for the reader to choose you - specifically, outlining what it is about your business that elevates it above your competitors. To do this, you need to use good adjectives. Un-boring ones.

Posted 8 months ago | Like (3)
Writing for PowerPoint, or 'How not to bore your audience to death'

[Tiffany Markman] There are 300 million PowerPoint users worldwide. There are 30 million PowerPoint presentations happening daily. About a million right now, as you read this. And at least 50% of those (but probably more) are unbearable. In short, 500 000 audiences wish the boardroom ceiling would fall on them. Or on the speaker.

Posted 10 months ago | Like (1)
Neuroeconomics for dummies & those with little time

[Tiffany Markman] I was invited to a talk on neuroeconomics. Yes, really. And it blew my mind. Here's why: presented by Prof Don Ross* of UCT, the talk unpacked the brain's reward system, what motivates people to act, and - most importantly for me as a copywriter and communicator - how to entrench a short brand message in the reader's mind.

Posted 11 months ago | Like (1)
How not to self-destruct on Twitter: the People vs Jessica, Tshidi & Itumeleng

[Tiffany Markman] I wrote a piece recently on the five things you should look out for on Twitter. And then, oh then, what happens but several fascinating case studies emerge before me. Not one. Not two. Three.

Posted 1 year ago | Like (3)
Five things to watch out for on Twitter

[Tiffany Markman] Let's say you're new to Twitter. Okay - no-one who reads Bizcommunity is new to Twitter. Let's say you've been on Twitter a while and you mostly love it, but you have minor reservations about a) its time-wasting potential, b) its actual value to your brand, or c) when and whether to distance yourself from your fellow tweeps.

Posted 1 year ago | Like (4)

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