[Tseko Shibambu] The advent of the Internet has brought with it opportunities and new marketing techniques. Sales people offer prospects face-to-face and verbal communication which depends on their innate ability to be successful. Content marketing provides online information that the public needs in order to make the right decisions.
[Tseko Shibambu] Companies have evolved significantly from the pre-industrial revolution, where employees were only seen as providers of an exchange process where they were remunerated for their labour without regard to their well-being and satisfaction. Anecdotally, though it may seem mindboggling, some companies today are still struggling to break-free from this practice.
[Tseko Shibambu] As the South African authorities, opinion leaders and opinion formers (such as trade unions and economists, the general public, and every Mr-Know-It-All) prepare to comment and/or dent the prospects of the proposed Massmart/Walmart deal, Walmart has launched a very brave and ingenious PR campaign.
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