Vanita 'Bezi Phiri | MyBiz Profile

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Vanita 'Bezi Phiri | MyBiz Profile | Bizcommunity

Vanita Nyembezi Phiri juggles juggles between her art directing profession and an interest in creative writing in which she holds a postgraduate degree. She's recently relocated to Kenya for work temporarily. Email her at

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Decoding the creative brief

[Vanita 'Bezi Phiri] For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing.

Posted 27 days ago | Like (2)

Vanita 'Bezi Phiri commented on The hidden cost of creativity

You are so right. A bad broth is made up of many ingredients from bad clients, bad strategy to bad briefs.

Posted 9 months ago | Like

The hidden cost of creativity

[Vanita 'Bezi Phiri] I've been exposed to a myriad of advertising campaigns that are inspiring in terms of creativity, but essentially poor in selling the product they're advertising. It explains why ad agencies lose accounts that have won them prestigious awards. A lot of ads may get the audience's attention, and perhaps even entertain them, yet they fail to drive them as consumers: the worst example being clever ads whose products the audience forgets.

Posted 9 months ago | Like (3)

Vanita 'Bezi Phiri commented on SA creatives need to embrace being the underdog

Interesting read!

Posted 10 months ago | Like

The fine line between graphic design and art direction

[Vanita 'Bezi Phiri] As an art director, my title misleads people into thinking that I take home a hefty managerial wage. It gets more confusing when I try to define my line of work since what follows is often a request to explain the difference between graphic design and art direction. I'm weary of assigning demarcations, especially in situations where perplexity originates from likeness and not difference.

Posted 12 months ago | Like (4)

Vanita 'Bezi Phiri commented on The ANC's Loerie-winning integrated PR campaign

If this is true, then in terms of messaging, it's a job well done! However, I don't know if those who invested their emotions in the painting (pro or against it) will understand/agree.

Posted 1 year ago | Like

Vanita 'Bezi Phiri commented on CS6: who gives a buck?

Thanks for your comments guys. For those interested, Adobe has published a video on Illustrator CS6 http://tv.adobe.com/watch/cs6-creative-cloud-feature-tour-for-web/whats-new-in-illustrator-cs6/

Posted 1 year ago | Like

CS6: who gives a buck?

[Vanita 'Bezi Phiri] I recently downloaded Photoshop CS6 Beta to get a taste of what the fuss is about. The idea, of course, is for Adobe to see how we react to the application and its changes before the official release later in the year. Though the real cost has not been publicised, the question on my mind is whether the upgrade is worth the possibly big hole it will leave in my wallet.

Posted 1 year ago | Like (1)

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