[Stephen Newton] Thousands of South African businesses and website owners are already making the most out of Google Maps since the product launched locally last year. If you're not already using the free offerings in Maps to improve your business web presence quickly, cheaply and easily ahead of the 2010 FIFA World Cup, here are a few tips to make you and your business more Maps-savvy. [video]
[Stephen Newton] This year is an exciting one for Google, both in South Africa and across the continent, and not just because of the 2010 FIFA World Cup. Things move at speed in the technology world and, in South Africa, I think some of the most significant developments and opportunities are going to be in the geo and mobile space.
[Stephen Newton] In the first of this two-part column on analytics, we looked at the advances made in the web analytics industry in recent years, measuring how visitors reach and interact with your site. This column outlines further tips for how to make the most of analytics.
[Stephen Newton] The web analytics industry has come a long way in recent years. What used to be a technical subject for tracking server performance, error pages and hits has evolved into a dream for both webmasters and marketers. With the correct implementation, modern analytics packages can even get a handle on the success of offline marketing campaigns. [video]
[Stephen Newton] Just like Greece disrupted the traditional order and beat one of the favourites, Portugal, to win the 2004 European Football Championships, so too smaller businesses in South Africa will be able to disrupt the normal state of affairs and play a major marketing role in the lead up to the 2010 FIFA World Cup. And the reason is digital marketing.
[Stephen Newton] South Africa has fortunately been spared the worst shock from the ongoing financial crisis, but is experiencing the effects of the digital age's first serious economic slowdown. During these difficult times, the online sector represents a giant opportunity.