What does the black consumer want?

[Shiru Githiomi] As MD of Human Element Inc - Creators of The Lifestyle SA Festival, Celebrating Black!, I can appreciate first hand that operating in the business arena today requires one to rewrite the rule that says one should never mix business with pleasure. While a significant amount of market intelligence is gathered round the boardroom table, attending product launches, networking events, brand activations, and even learning to play golf, ensures that one doesn't miss what's written on the marketing arena wall.