[Eve Dmochowska] Tom Garrahan, CEO of AlphaQ, opened up the at the second The Marketing Show (of which he is the executive producer) with a snapshot look at what drives visitors to a website. This last day of the show took place in Bryanston, Johannesburg, yesterday, Tuesday, 5 May 2009.
[Eve Dmochowska] Kath Roderick from Microsoft gave a very insightful talk on e-marketing innovations - and how to stay ahead of the pack - at the second and last day of The Marketing Show in Bryanston, Johannesburg, yesterday, Tuesday, 5 May 2009.
[Eve Dmochowska] Bill Carney, senior marketing professor at the Instituto de Empresa, Madrid, gave a most inspiring lecture at The Marketing Show in Bryanston, Johannesburg, yesterday, Monday, 4 May 2009. He wasn't actually here - in fact he was in a hospital bed in Geneva, but with a bit of technology, a wing and a prayer, he was able to deliver his talk to a captive audience.
[Eve Dmochowska] John Buckie is the director of marketing of Practice Corporate Executive Board Europe. Its flagship Marketing Leadership Council works with over 800 heads of marketing around the world, and identifies critical challenges facing their members. The council then looks globally to find out who has already tackled these challenges successfully, with proven best practices. It then documents these best practices and shares it with their members.
[Eve Dmochowska] Anyone curious about the potential impact of online activity on brand reputation need look no further than the Quality Vacation Club (QVC) saga currently playing itself out in the South African blogosphere.
[Eve Dmochowska] Gerhard Pieterse, the executive director of Autism Western Cape, has committed himself to voluntary imprisonment as a fund-raising exercise in support of autism. With the goal of reaching R1 000 000 in raised funds, initially, the marketing of Jail4Bail has been much as you would expect: using traditional press releases, and relying on conventional media to spread the word.
[Eve Dmochowska] As the Internet's content grows at an exponential rate, the major problem of content creators is attracting eyeballs to their sites. Social networks and social media have eased the problem somewhat, by allowing a user to promote good content using Digg/Muti, StumbleUpon or even Facebook. But these methods still rely on others actually visiting Digg, or Muti, and interacting with the content. Google's latest offering, Friend Connect, attempts to offer a solution.
[Eve Dmochowska] Here are further nuggets of wisdom from day two of last week's New Media Marketing Conference hosted by IQPC, seasoned with my own opinions.
[Eve Dmochowska] At last week's New Media Marketing Conference in Johannesburg, Rick Joubert from Vodacom told the audience that last year mobile advertising spend equaled that of online ad spend and it is predicted that by 2011 mobile ad spend in South Africa will rise to R1.5 billion.
[Eve Dmochowska] There were some excellent speakers present at last week's the IQPC New Media Marketing Conference in Johannesburg, and some golden bits of wisdom were dished out. While I live blogged some of the talks, after a weekend of retrospection, I offer here a more succinct summary, peppered with my own opinions.