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Cheryl Hunter's profile on Bizcommunity

Freelance writer, editor and media consultant, Cheryl Hunter, has worked in the newspaper and television arenas, both locally and for the foreign media. Former editor of the Media&Marketing section within Business Report, Cheryl has focused on the advertising and communications industry and today provides clients with several marketing services including publicity, research, writing, editing and proofing.
All | Articles | Profile
The power of buying time

[Cheryl Hunter] With projections of growth to the business tourism sector, a sector currently contributing R20 billion to the country's economy, the effect of the recent power disruptions to business in the Western Cape is a legitimate concern.

Posted 7 years ago | Like
Measureable results from online advertising

[Cheryl Hunter] Started in SA about eight years ago, Clickatell is now the world's leading provider of Bulk SMS messaging services with clients in 180 countries - and no advertising budget for traditional media. Clickatell advertises online because that's where they've had the best results and grown the business globally.

Posted 7 years ago | Like
The value of online media

[Cheryl Hunter] Last year the online advertising industry was valued at R116 million. Despite South African consumers spending 10 to 15% of their media time on the internet, the industry is still running a hard race against traditional channels of marketing and advertising. Online advertising accounts for only 1% of the market share and companies spend only 2% of their marketing budget on this medium.

Posted 7 years ago | Like
Singing for your supper...

[Cheryl Hunter] Well if you thought watching the Idols auditions was painful, you were wrong. Group these hopefuls together by office, call it Office Idols and make it a charity event... now that's painful. Why people would actually expose themselves to the levels of abuse doled out at the Office Idols auditions is a mystery to me, but there is a definite upside for those involved...

Posted 7 years ago | Like
Stealth competitors can radically change the game

[Cheryl Hunter] Is a competitor about to eat your profits, render your ideas null and void and topple you from your perch at the top of the brand ladder? The rules of international business were developed by osmosis and players have adhered to them for decades, but they are no longer relevant and stealth competitors are changing the rules of play every day.

Posted 8 years ago | Like
Margate... must be April Fools?!

[Cheryl Hunter] The industry's unanimous open-mouthed reaction to this week's announcement that The Loerie Awards will be moving to Margate on the KwaZulu-Natal South Coast, was initially disbelief and skepticism.

Posted 8 years ago | Like
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