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Wayne Naidoo's profile on Bizcommunity

Wayne Naidoo is the group CEO of Lowe Bull (www.lowebull.com), having taken the reins at the helm of the agency in 2009. He is also the chairperson for the ACA (Association for Communication and Advertising; www.acasa.co.za) and a board director for the AAA School of Advertising. Contact him on tel +27 (0)21 487 8900, email and follow @WNaidoo on Twitter.
Wayne Naidoo commented on Dawn Rowlands named Business Woman of the Year 2012
Big congrats Dawn. Magnificent achievement which is well deserved.
Posted 8 months ago | Like
A vision for Cannes Lions 2013

[Wayne Naidoo] So Cannes Lions 2012 is done and we'll dive back into our everyday fight for survival, until the awards season swings around again. However, this short-term thinking is jeopardising the South African advertising sector, which is already under pressure.

Posted 9 months ago | Like
Transformation: a matter of trust

[Wayne Naidoo] Significant milestones have been achieved in the past 10 years of working to transform the advertising profession, and these should be celebrated. However, it is agreed that South Africans now understand that transformation is a multidimensional process - getting the 'numbers' right in terms of equity is only but one step.

Posted 1 year ago | Like (1)
Wayne Naidoo commented on Human stays on as Loeries CEO
Congratulations Andrew. Welcome back and look forward to you taking the Loeries to even greater heights.
Posted 1 year ago | Like
Wayne Naidoo commented on EXCLUSIVE: Hewlett combines assets to launch new agency player, Machine
Nice one Adrian and Machine. You guys have built an amazing offering. Long may you prosper.
Posted 1 year ago | Like
Wayne Naidoo commented on Page three media, PHD Worldwide form strategic alliance
Congratulations Anne and team. Proud of you guys.
Posted 1 year ago | Like
Time to own and hone the advertising industry

[Wayne Naidoo] We have long lamented the draining of the skills pool in the advertising industry. And many people have made good arguments as to why we are experiencing the 'juniorfication' of the industry and what we can do about this. However, I think that unless we are able to address this issue holistically, on an industry-wide basis, we risk a further spiral.

Posted 1 year ago | Like (3)
Birthing a renewed ad industry

[Wayne Naidoo] The Association for Communication and Advertising (ACA) is the professional body for the sector and represents approximately 100 agencies, which collectively contribute almost 95% of the total measured adspend in South Africa. I became chairman of the ACA in November 2010 and am honoured to serve an organisation with such a long history (it was formed in 1942), excited because it is a time of such big change for the industry, and anxious that, as a profession, we are able to reinvent ourselves for a new era.

Posted 1 year ago | Like (1)
What happened to our creative capital? - Lowe and Partners SA

[Wayne Naidoo] A great idea is a great idea! It's the idea - not the medium - that people remember and engage with. However, in a world of some six billion people, where we have more means of communicating with each other than ever before, the advertising industry seems to be experiencing a dearth of truly great, memorable ideas to help sell our products.

Posted 2 years ago | Like
Ad agencies in Africa - looking into the future - Lowe and Partners SA

[Wayne Naidoo] According to research firm eMarketer, ad spend in Africa and the Middle East currently stands at $14bn a year. This is only 2.9% of the $482.6bn global total but it still makes Africa one of the fastest growing regions in the world, anticipated to achieve a 3.5% share by 2014.

Posted 2 years ago | Like

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