Rob Jackson is MD of the Leverage Corporation (www.leveragecorporation.co.za), which he founded in 1998. He initially spent a number of years in advertising, working for the Bates Group, Ogilvy & Mather and the Grey Group. From there, he moved into publishing, where he worked for Mafube Publishing, whose titles included Enterprise and Sawubona. Sport is his love and passion. Contact Rob via tel +27 (0)11 463 7730 or email .
He initially spent a number of years in the advertising industry, working for the Bates Group, Ogilvy & Mather and the Grey Group. From there, he moved into publishing, where he worked for Mafube Publishing, producers of, amongst other titles, Enterprise and Sawubona, SAA's in-flight magazine.
In 1998, Rob started his own business and has been intimately involved in sport ever since.
Sport is his love and passion and, if you look carefully, you will see him hacking around a golf course from time to time, or riding in the odd road or mountain bike ride, attempting to run the Comrades Marathon (again), riding his bike to Durban, or maybe, just one more time, doing The Cape Epic.
[Rob Jackson] Marketers are increasingly looking for new and different ways to spend their marketing budgets and sports sponsorships appear to be a relatively lucrative area to gain maximum returns, particularly if one gets in early and discovers a hidden sponsorship gem - such as mountain biking, which has over 500 000 active cyclists in South Africa.