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Rob Jackson's profile on Bizcommunity

Rob Jackson is MD of the Leverage Corporation (www.leveragecorporation.co.za), which he founded in 1998. He initially spent a number of years in advertising, working for the Bates Group, Ogilvy & Mather and the Grey Group. From there, he moved into publishing, where he worked for Mafube Publishing, whose titles included Enterprise and Sawubona. Sport is his love and passion. Contact Rob via tel +27 (0)11 463 7730 or email .
Mountain biking: the new Cinderella story for sponsors

[Rob Jackson] Marketers are increasingly looking for new and different ways to spend their marketing budgets and sports sponsorships appear to be a relatively lucrative area to gain maximum returns, particularly if one gets in early and discovers a hidden sponsorship gem - such as mountain biking, which has over 500 000 active cyclists in South Africa.

Posted 1 year ago | Like (1)

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