Ashley Truscott | MyBiz Profile

Uganda

1 MyBiz connection
3 MyBiz followers
1 MyBiz following

Connections

chris bruwer

Follow

Ashley Truscott | MyBiz Profile | Bizcommunity

Ashley Truscott is MD of Waterfall Marketing (www.waterfallmarketing.co.za), an agency specialising in developing and implementing marketing strategies, including social media marketing and production of business publications. Prior to starting Waterfall Marketing in 2010, she was marketing manager of auditing firm BDO in South Africa. Email her at , connect with her on LinkedIn and follow @ashtrus on Twitter.

All | Articles | Comments | Profile

Know your target audience

[Ashley Truscott] In the past two weeks I have received numerous unsolicited text messages and emails. What boggles my mind is how the organisations (or individuals) who have been trying to communicate with me have got it so horribly wrong, because they clearly didn't research their target audience.

Posted 3 days ago | Like (1)

Ashley Truscott commented on DIY marketing dos and don'ts

I would argue strongly that design and layout should NEVER be part of DIY marketing. It's too specialised and invariably ends up looking messy when amateurs do it.

Posted 4 days ago | Like

Ashley Truscott commented on Without marketing, a great idea is a wink in the dark

Good article Chris. So many companies want their products to be a "household name" or to compete with some of top international brands, yet they just cannot get their minds around the marketing cost! A source of great frustration at times, but also a challenge for us marketers.

Posted 1 year ago | Like

Ashley Truscott commented on Why's the SANDF spending taxpayers' money on ads?

Hi Roger - good point - but they're not positioning themselves in that recruitment space. There is no mention that they are looking for army recruits and there isn't a single contact detail on the ad. And I agree, Business Day is not the paper for recruiting their target market.

Posted 1 year ago | Like

Why's the SANDF spending taxpayers' money on ads?

[Ashley Truscott] Early last week while reading Business Day, I came across a large advert extolling the fact that the South African National Defence Force cares for its veterans. Well, I should hope so - but does this really warrant a large full-colour advert in an expensive newspaper? And I am sure that its newspaper campaign does not stop at Business Day.

Posted 1 year ago | Like (3)

Twitter

More

Advertise with us

Advertise & Rates	My Account
Company press office	List company
Recruitment packages	Submit job ad

Download ratecard

Make us your homepage

Add us to your favorites

RSS feed

Get biz on your phone

News

Community

Submit

MyBiz Account

Advertise

Bizcommunity

Join us

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.