Submit newsAdvertise & rates  23°C Johannesburg Contact us

Brett St Clair's profile on Bizcommunity

At Google I look after Youtube, Mobile, Display and Google Plus business for the Sub Saharan region. I started at google almost 3 years ago via Googles Acquisition of Admod the worlds largest Mobile Advertising network I have over 17 years experience in this field working all over the planet from London to Mongolia.
SA businesses need to 'mobilise'

[Brett St Clair] While consumers have clearly gone mobile, many businesses are still playing catch-up. Here are a few steps that businesses can take to begin building their smartphone Internet strategies today.

Posted 1 year ago | Like (1)
Three wishes granted by cellular marketing

[Brett St Clair] As I rub my Nokia N95, I get on my knees and make three wishes...

Posted 4 years ago | Like
A virus worth catching

[Brett St Clair] It's winter and my Nokia N95 has flu. But it's late, and I am ignoring its coughs and splutters and reading a great book which I reckon could be well on its way to becoming a school history text book. It's about how technology and telecommunications flattened the world. How online phenomena such as Google and Facebook understood the power of the Internet and their brands spread like viral wildfire.

Posted 4 years ago | Like
Brett St Clair commented on The essence of mobile advertising
Hey Guys, thanks for all the comments, firstly this is not an advertorial, Issa was at the Mobile Thinking conference and these are his views, The conference was organised by Alex Gregori who did a great job.

With regards to some corrections Admob recently served our 100 billionth impression globally not 1 billion :-) either way Mobile Marketing is growing at quite a rate.

Hans I can see that you guys at Be-Mobile.co.za have run a number of campaigns on the Admob network. thanks for the feedback

Finally Damon, I do appreciate your views towards SMS, if used incorrectly these can add to the SPAM problem we have been faced with in South Africa. However used correctly SMS is a great interactive tool that can be used to re-activate and drive cross media campaigns.

At Admob we do not support SMS but provide Mobile Internet banners which are non obtrusive, combined with our advance mobile targeting capabilities we are able to improve Advert relevance to the subscriber to encourage engagement with the brand. The Admob platform helps Publications (mobisites) to monetise their sites with Mobile Internet Banners as well as provide great ROI to Advertisers. With our clean content policies (ie no Adult, Smoking, Alchol, etc publishers and adverts) we provide a safe environment for all of the worlds largest brands to confidently advertise on our network.

Drop me a line on bstclair@admob.com and I would be happy to discuss mobile marketing in more detail with you.
Posted 3 years ago | Like

Twitter

More

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us