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Ann Druce's profile on Bizcommunity

Ann heads up Octarine, a marketing communications and advertising agency, where she focuses on copywriting and marketing strategies for clients in the professional and industrial sectors. Prior to that, Ann spent 15 years in marketing management for major companies including Unilever and Adcock Ingram before joining an ad agency.
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Ann Druce commented on Digital, traditional media go hand in hand
So true. It's high time digital was recognised for what it is - a valuable medium (not a mysterious magic bullet) and one that needs to be evaluated in the same way as all other media options.
Posted 6 days ago | Like
Ann Druce commented on Which type of LinkedIn user are you?
I agree, groups are a great way to interact. (They're only pointless if you don't.)
Posted 6 days ago | Like
Which type of LinkedIn user are you?

[Ann Druce] There's no question that social media is gaining momentum as a business tool in South Africa, with LinkedIn undoubtedly still the most popular networking option for individuals. But while membership has increased, not everybody's actually using it.

Posted 9 days ago | Like (3)
Ann Druce commented on Some things I didn't know about the media industry
Excellent snippets, thanks Harry.
Posted 27 days ago | Like
Ann Druce commented on Jennifer Rush to play four concerts in SA
This time I don't feel cheated that Durban has been left off the tour schedule!
Posted 27 days ago | Like
Ann Druce commented on New Age, old tricks
It's up to advertisers and media planners to enage their brains when evaluating media options. Generalisations and unsubstatiated claims should always be viewed with scepticism, but sadly, are quite common, particularly in trade and professional journals.

Two weeks ago I was sent a profile for one journal that, at first glance, looked quite promising - but I couldn't find the circulation figures. Two emails later I was no wiser, having been given answers to questions I hadn't asked. So I assume that they didn't want to share the information with me.

But I suppose that's a lot better than providing your own "audited" numbers. Failing to provide data that doesn't measure up is a lot less sinister than provided data that my appear credible, but is unsubstantiated.
Posted 27 days ago | Like
Ann Druce commented on Why marketers need graphic design skills
Marketers should definitely be able to discern good design from bad, but the ability to evaluate design is separate from the ability to create it.

Designers have specific talents and training, and teaching a brand manager to operate InDesign will not make him or her a designer.

By the same token, I would not suggest that a graphic designer be tasked with developing a brand plan or a positioning statement, or writing a research brief.
Posted 1 month ago | Like
Make the most of results driven content marketing

[Ann Druce] South Africans love Google, even more than the rest of the world. 93% of all our internet searches are on Google, and it's every marketer's dream to get their website onto page one.

Posted 1 month ago | Like (1)

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