Sharon Keith is a veteran marketer, with over 25 years' experience across a number of blue-chip multinational FMCG businesses. She's worked at Unilever, Deloittes, Coca-Cola SA and Atlanta (US), Guiness UDV, brandhouse and Baileys in Dublin. She's now returned to Cape Town and operates as an independent consultant and coach, working across categories, industries and markets. Email , cell +27 (0)82 087 6338 and connect on LinkedIn.
Sharon Keith is a veteran marketer, with over 25 years' experience across a number of blue-chip multinational FMCG businesses. Sharon developed her marketing skills with Unilever, studied for an MBA at the Graduate School of Business in Cape Town and was a strategic consultant with Deloittes before joining the Coca-Cola Company, in South Africa and then in Atlanta (US) as global brand director on Powerade. In 2000, Sharon returned to CCSA, where she held a number of senior strategic marketing roles, culminating in the role of marketing director for the Southern Africa division.
In late 2002, Sharon left Coca-Cola to join Guinness UDV as marketing director, and was a key member of the executive team that formed brandhouse, (a joint venture between Diageo, Heineken and Namibia Breweries). Sharon was marketing director of brandhouse for fouryears, and was then promoted to the role of global brand director on Baileys, based in Dublin.
Post the completion of her contract on Baileys, Sharon returned to Cape Town and now operates as an independent consultant and coach, working across categories, industries and markets.
Gillian Rightford and I have designed some hands-on, practical training modules for marketing teams and their agencies - part instruction and a lot of case study based practice in a workshop style setting. We customise the material per group, to ensure a mixture of proprietary brands and brands outside of the category in question, so that participants are taken outside of their comfort zone and have to really get to grips with the various tools and constructs.
[Sharon Keith] When you see the finished object - the advertising campaign, the packaging, the new flavour, the shiny social media campaign, it's tempting to think that these things are relatively simple and straightforward to plan and execute. But those of us "in the know" know. It's a long hard slog.