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Banele Rewo's profile on Bizcommunity

Banele Rewo is a Creative (re)Director of Authentic Creatives. A creative strategy, outdoor media and product placement company specialising in the urban African market. authenticoutdoor.wozaonline.co.za an Opinion Leader on www.BizRadio.co.za every Monday at 10AM, he has also contributed to the success of local and global brands through innovation and unique creative approaches. Contact Banele at , follow @Baniroquai on Twitter or view creative portfolio on www.icreatewecreate.com.
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Banele Rewo commented on Out of creative ideas?
If this was planned to be a publicity stunt, then it is also a fail because commentators are talking about brands and advertising in general lampooning the president. They rarely refer to the name of the company settling on a "Fish and Chips" advert.
Posted 5 months ago | Like
Out of creative ideas?

[Banele Rewo] Go ahead and deride Zuma but there is that other aspect of ridiculing President Zuma, it's called the target market. Comedians have said before, Zuma is the fountain of all things guaranteed to make their audiences laugh but to brands it may be another story.

Posted 5 months ago | Like (1)
Five SA brands Charles Darwin would have loved

[Banele Rewo] To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)

Posted 6 months ago | Like (2)
Banele Rewo
[Marketing & Media] "How to train your brain to be entrepreneurial" | #CreativeBiz Banele Rewo (@Baniroquai) http://bit.ly/QHBZdq via @Biz_Radio
Posted 7 months ago | Like
Banele Rewo commented on My dear unemployed communications graduate - an open letter
Rather begin trying to start a business, from the word go…It will work out much better in the end.
Posted 9 months ago | Like
Banele Rewo
[Arts & Entertainment] http://tinyurl.com/c6wke76 these campaigns were done with minimal budget, no, infact no budget. They are great though.
Posted 10 months ago | Like (1) | You like this
Banele Rewo commented on The great internet radio swindle
This article won the internet.
Posted 10 months ago | Like
Banele Rewo commented on Brands behaving badly on social media
i think the ads came before their time, given everything that they are doing above the line
Posted 11 months ago | Like
Brands behaving badly on social media

[Banele Rewo] If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science.

Posted 11 months ago | Like (4)
Banele Rewo
[Marketing & Media] Podcast "Brands Behaving Badly on Social Media" Heard on the Daily Biz – Monday 28 May 2012 http://tinyurl.com/btmnp26 mentioned 8ta, Superga, Can Do, FNB.
Posted 11 months ago | Like

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