Matt Rose, avid trend watcher passionate about SA's people, is a strategic planner at Base2 Digital Johannesburg (WPP) , specializing in market research, shopper marketing, behavioral psychology. He brings a grounded, often controversial approach to uncovering consumer insights. Honours include 2010 Loeries finalist (Digital) and 2011 Cannes Lions shortlisting (Digital). Email , follow him on @mlwrose Twitter, connect LinkedIn.
Primarily my job as a creative strategist to be an insight generator. Uncovering what consumers 'don't know that they know'. Being able to conceptualize a brands future realistically by taking into account relevant factors. I specialize in market research; competitor analysis and tracking, Digital analysis and social media content management planning. Playing a key role connecting digital technicians, clients and creative to fulfill marketing objectives
"If I gave people what they said they wanted, I would have made a faster horse." Henry Ford.
Insight generation Strategic Planning Digital Strategy Market Research & Analysis
Hi Mark , Thanks for the comment. After doing a bit of research it seems Snapchats T's&C's are mysterious indeed! haha.
Here some of the story... Snapchat collects your username, password, email, phone number, and Facebook ID “for the purpose of finding friends on the service.” It also collects “usage information,” which the company says is anonymous. This information could be shared with third parties – which isn’t great, but is something you should basically assume is happening at this point.
The company goes on to say that, “Although we attempt to delete image data as soon as possible after the message is transmitted, we cannot guarantee that the message contents will be deleted in every case.”
I guess the wild world of online media things are often more than black & white.
[Matt Rose] Ever heard of SnapChat? Well it's making waves in the social media scene, but why? The world of social media and online socialisation presents users of today with more ways to connect but increasingly the youth are looking for ways to express, explore and connect without consequence or concerns about their "expression" falling into the wrong hands.
[Matt Rose] Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function.
[Matt Rose] This article is about providing a few practical best practice suggestions to brand managers and community managers within a social media context. It's a new frontier and an ever-changing culture and I realise we can't take a "one-size-fits-all" approach, but hopefully these can serve as a starting block or at least some food for thought. Enjoy!
[Matt Rose] Considering the amount of texting we do today, emoticons have 'exploded' and, whether used in Skype, BBM, SMS or WhatsApp, they have become a distinct style of expression and form a vital part of casual/digital vernacular punctuation. But what are the implications of these obscure little visages for marketers?
[Matt Rose] 2012 is the year of the apocalypse (thanks, Mayans). But if you think about it, in a way they are right. Every year it ceases to be the end of the world as we know it. The world is in a constant state of revolution and innovation.