Amanda Cromhout founded Truth in 2006. She has years of top level executive experience in British Airways (globally and in South Africa), plus over 3 years at Woolworths, South Africa, running their Customer (CRM) department.

Amanda is invited to speak professionally as a thought-leader in her field, both in South Africa and internationally. Last year she spoke at Loyalty World USA (Las Vegas) and earlier this year, she spoke at the CRMC (Customer Relationship Management Conference) in Chicago, focusing on retail loyalty. More recently, Amanda presented and ran a workshop at the IGDS (Intercontinental Group of Department Stores) CRM conference in Milan to share her thoughts and experiences in customer centricity and loyalty strategy.

Clients of Truth are the Edcon group, Pick n Pay, Nedbank, Old Mutual and Virgin Active, amongst other blue-chip brands.

Amanda was personally involved in the Pick n Pay smartshopper launch, the Edcon Thank U Rewards Programme and the Woolworths W Rewards Programme, 3 of the biggest loyalty launches in SA over the past 2 years.